Trades-Only Focus
We don't dabble. Every campaign, funnel, script, and automation we build is engineered for remodelers and home-service businesses — nothing else.
About LeadsIRL
Built By Marketers.
Proven In the Trades.
Since 2019, we've had one job: help remodelers and contractors book more estimates and win more jobs — with systems, not guesswork.
Our Story
Why We Only Work With Remodelers
LeadsIRL was founded by Aaron after years spent on both sides of the marketing equation: building massive audiences and converting attention into revenue. As a Marketing Specialist driving leads and sales for Pearson plc across China, and later as a social media sales influencer who grew a 1.2-million-follower audience and generated $2.2 million in direct-to-consumer revenue on the Kuaishou platform, Aaron learned exactly what separates content that converts from content that just gets likes.
When he turned that experience toward contractors, the pattern was impossible to ignore: talented remodelers doing incredible work, held back by marketing that was never built for the way their businesses actually run. Generic agencies sold clicks and impressions. Contractors needed booked, qualified estimates — followed up with in minutes, not days, because in this industry the first company to respond usually wins the job.
So instead of another one-size-fits-all agency, Aaron built a real system designed specifically for contractors: the Passive Estimates Generation System. It combines hyper-local advertising, smart lead qualification, AI-powered follow-up, and weekly human coaching into one accountable engine. It generates and books estimates automatically — and it's helped our partners win millions in remodeling jobs across the U.S.
Today, LeadsIRL is the go-to growth partner for kitchen and bath remodelers, custom closet companies, and home-service businesses that are ready to scale with confidence and clarity.
EstimateBy the Numbers
Audience built on social0M+
Direct-to-consumer revenue driven$0M+
Contractor partners served0+
Partner success rate0%
How We Work
What Makes Us Different
No Lock-In Contracts
We won't trap you in a 6–12 month agreement. We earn your business every single month with results you can see in your calendar and your bank account.
Weekly Partnership
You're never alone. We meet with every partner weekly to review real data, optimize lead quality, and sharpen close rates — like an in-house marketing team.
Meet the Team
The People Behind Your Pipeline
A small, senior team — every account gets direct access to the people actually doing the work.
Founder
is a digital marketer with deep experience in both high-performance online marketing and the technical systems that make it work. Before launching his media agency focused on contractors, he spent years building large-scale audiences and converting attention into revenue — first as a Marketing Specialist driving leads and sales for Pearson plc across China, then as a social media sales influencer who grew a 1.2-million-follower audience and generated $2.2 million in direct-to-consumer revenue on the Kuaishou platform.
This background gives him a unique edge: he doesn't just understand marketing tactics, he understands how to create content that actually converts, how to scale campaigns reliably, and how to build the tracking and infrastructure so every lead can be measured and optimized. He knows the pressure contractors face when work is inconsistent — and he designs systems that solve that problem.
Today, Aaron specializes in bridging the gap between contractors and their customers. He helps business owners build reliable pipelines of quality leads using proven online marketing strategies that actually work — combining content, paid media, and smart technical setup.
Aaron's philosophy is simple: results first, always. He focuses on generating measurable outcomes, builds trust through performance, and ensures every dollar his clients spend delivers real value.
Lucas Martin
Content & Creative SpecialistLucas Martin is a Content & Creative Specialist who turns ideas into high-performing content that attracts and converts customers for contractors. He specializes in creating scroll-stopping social media content, clear messaging, and visual assets that help trades businesses stand out and generate consistent leads.
With a strong background in storytelling, graphic design, video editing, and social media strategy, Lucas knows how to craft content that speaks directly to homeowners while positioning contractors as the trusted local experts they are. He understands that great creative isn't just about looking good — it has to drive inquiries, build trust, and support real lead generation.
Today, Lucas focuses on building content systems that work for busy contractors. From social media management and short-form video to email sequences, landing page copy, and brand visuals, he creates the assets that keep the marketing engine running and the leads coming in. He's passionate about helping hardworking local trades businesses grow through content that actually performs — not just content that gets likes.
Lucas's philosophy is simple: results first, always. He focuses on creating content that delivers measurable outcomes, builds trust through consistent quality, and ensures every piece of creative supports real business growth.
Content & Creative
Digital Marketing
Sofia Patel
Digital Marketing SpecialistSofia Patel is a digital marketing specialist with a sharp focus on performance-driven lead generation for contractors and trades businesses. She specializes in turning online traffic into consistent, high-quality job leads through paid advertising, content strategy, and precise campaign optimization.
Before joining the agency, Sofia built her expertise managing multi-channel campaigns that delivered measurable results — from running high-ROI Google Ads and Meta campaigns to refining SEO and content systems that keep lead pipelines full. She understands the unique challenges contractors face: inconsistent work, high competition, and the need for leads that actually convert into booked jobs rather than just clicks.
Today, Sofia focuses on bridging the gap between contractors and the customers who need their services. She builds and optimizes reliable lead-generation systems using proven strategies that combine targeted ads, smart creative, and data-driven testing — always with one goal in mind: more qualified leads at a cost that makes sense. She has delivered strong results across competitive service industries, but her real passion is helping hardworking local contractors grow steadily without wasting budget on marketing that doesn't perform.
Sofia's philosophy is simple: results first, always. She focuses on generating measurable outcomes, builds trust through clear reporting and performance, and ensures every dollar spent delivers real, trackable value.
We only take 8 new partners per month
Let's Build Your Growth System
Book a free demo and see exactly how our system consistently brings quality leads to contractors like you.
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